According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 55.5 percent of Thai female respondents who had purchased an item or product endorsed by an influencer stated that they purchased the item endorsed by an actor or reality-television star. Comparatively, the majority of the male respondents purchase products endorsed by Youtubers.
Type of influencer that consumers purchased influencer-endorsed products in Thailand as of May 2023, by gender
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Rakuten Insight. (June 12, 2023). Type of influencer that consumers purchased influencer-endorsed products in Thailand as of May 2023, by gender [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1202264/thailand-influencer-type-consumers-purchased-endorsed-products-by-gender/
Rakuten Insight. "Type of influencer that consumers purchased influencer-endorsed products in Thailand as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1202264/thailand-influencer-type-consumers-purchased-endorsed-products-by-gender/
Rakuten Insight. (2023). Type of influencer that consumers purchased influencer-endorsed products in Thailand as of May 2023, by gender. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1202264/thailand-influencer-type-consumers-purchased-endorsed-products-by-gender/
Rakuten Insight. "Type of Influencer That Consumers Purchased Influencer-endorsed Products in Thailand as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202264/thailand-influencer-type-consumers-purchased-endorsed-products-by-gender/
Rakuten Insight, Type of influencer that consumers purchased influencer-endorsed products in Thailand as of May 2023, by gender Statista, https://www.statista.com/statistics/1202264/thailand-influencer-type-consumers-purchased-endorsed-products-by-gender/ (last visited December 30, 2024)
Type of influencer that consumers purchased influencer-endorsed products in Thailand as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202264/thailand-influencer-type-consumers-purchased-endorsed-products-by-gender/
