According to a survey on social media influencers conducted by Rakuten Insight in May 2023, around 56.6 percent of Thai respondents who had purchased an item or product endorsed by an influencer stated that they purchased the item endorsed by YouTubers. The same survey showed that the majority of the respondents in the country had buying experience of the item endorsed by the influencer.
Type of influencers that consumers purchased influencer-endorsed products in Thailand as of May 2023
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Rakuten Insight. (June 12, 2023). Type of influencers that consumers purchased influencer-endorsed products in Thailand as of May 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1202263/thailand-influencer-type-that-consumers-purchased-endorsed-products/
Rakuten Insight. "Type of influencers that consumers purchased influencer-endorsed products in Thailand as of May 2023." Chart. June 12, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1202263/thailand-influencer-type-that-consumers-purchased-endorsed-products/
Rakuten Insight. (2023). Type of influencers that consumers purchased influencer-endorsed products in Thailand as of May 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1202263/thailand-influencer-type-that-consumers-purchased-endorsed-products/
Rakuten Insight. "Type of Influencers That Consumers Purchased Influencer-endorsed Products in Thailand as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202263/thailand-influencer-type-that-consumers-purchased-endorsed-products/
Rakuten Insight, Type of influencers that consumers purchased influencer-endorsed products in Thailand as of May 2023 Statista, https://www.statista.com/statistics/1202263/thailand-influencer-type-that-consumers-purchased-endorsed-products/ (last visited December 21, 2024)
Type of influencers that consumers purchased influencer-endorsed products in Thailand as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202263/thailand-influencer-type-that-consumers-purchased-endorsed-products/
