Usage of live commerce in Brazil 2021
Up to eight of every ten consumers in Brazil used new digital sales channels such as WhatsApp and social media in 2021. In a survey, ten percent of respondents said they had participated in a live commerce session in the past and, among those, more than half had purchased a product on that occasion. When asked if they were willing to attend a livestream sales event in the future, 88 percent of the Brazilians surveyed answered affirmatively. Clothing and accessories is one of the most wanted live commerce categories in Brazil.
