According to a survey on social media influencers conducted by Rakuten Insight in May 2023, 46 percent of females and 44 male respondents from the Philippines stated that they bought a product endorsed by an influencer because they were convinced from the influencer's promotion. By comparison, 18 percent of the respondents from both genders said they bought the product because they trusted the influencer.
Main reasons for buying a product endorsed by an influencer in the Philippines as of May 2023, by gender
among respondents who purchased an item endorsed by an influencer
Method of interview
Online survey
Supplementary notes
The survey question was: "Have you ever purchased an item or product because it was endorsed by the influencer? If yes, why did you make the purchase?"
The survey was conducted among 4,809 females and 1,849 male respondents.
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Rakuten Insight. (June 12, 2023). Main reasons for buying a product endorsed by an influencer in the Philippines as of May 2023, by gender [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1202220/philippines-reason-buying-products-endorsed-by-influencers-by-gender/
Rakuten Insight. "Main reasons for buying a product endorsed by an influencer in the Philippines as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1202220/philippines-reason-buying-products-endorsed-by-influencers-by-gender/
Rakuten Insight. (2023). Main reasons for buying a product endorsed by an influencer in the Philippines as of May 2023, by gender. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1202220/philippines-reason-buying-products-endorsed-by-influencers-by-gender/
Rakuten Insight. "Main Reasons for Buying a Product Endorsed by An Influencer in The Philippines as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202220/philippines-reason-buying-products-endorsed-by-influencers-by-gender/
Rakuten Insight, Main reasons for buying a product endorsed by an influencer in the Philippines as of May 2023, by gender Statista, https://www.statista.com/statistics/1202220/philippines-reason-buying-products-endorsed-by-influencers-by-gender/ (last visited December 03, 2024)
Main reasons for buying a product endorsed by an influencer in the Philippines as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202220/philippines-reason-buying-products-endorsed-by-influencers-by-gender/
