According to a survey on social media influencers conducted by Rakuten Insight in May 2023, around 43.8 percent of Thai respondents aged 55 years old and older stated that they had not purchased an item or product promoted by an influencer because they had not needed the endorsed product. The same survey found that the majority of the Thai respondents followed at least one influencer on social media.
Reasons for not purchasing a product endorsed by an influencer in Thailand as of May 2023, by age
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Rakuten Insight. (June 12, 2023). Reasons for not purchasing a product endorsed by an influencer in Thailand as of May 2023, by age [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1202217/thailand-reasons-not-buying-product-with-influencer-endorsement-by-age/
Rakuten Insight. "Reasons for not purchasing a product endorsed by an influencer in Thailand as of May 2023, by age." Chart. June 12, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1202217/thailand-reasons-not-buying-product-with-influencer-endorsement-by-age/
Rakuten Insight. (2023). Reasons for not purchasing a product endorsed by an influencer in Thailand as of May 2023, by age. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1202217/thailand-reasons-not-buying-product-with-influencer-endorsement-by-age/
Rakuten Insight. "Reasons for Not Purchasing a Product Endorsed by An Influencer in Thailand as of May 2023, by Age." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202217/thailand-reasons-not-buying-product-with-influencer-endorsement-by-age/
Rakuten Insight, Reasons for not purchasing a product endorsed by an influencer in Thailand as of May 2023, by age Statista, https://www.statista.com/statistics/1202217/thailand-reasons-not-buying-product-with-influencer-endorsement-by-age/ (last visited December 22, 2024)
Reasons for not purchasing a product endorsed by an influencer in Thailand as of May 2023, by age [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202217/thailand-reasons-not-buying-product-with-influencer-endorsement-by-age/
