According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 14.4 percent of Thai male respondents stated that they had not purchased an item or product endorsed by an influencer because they had not needed the promoted product. The same survey found that the majority of the Thai respondents followed at least one influencer on social media.
Reasons for not purchasing a product endorsed by an influencer in Thailand as of May 2023, by gender
Characteristic
Female
Male
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Rakuten Insight. (June 12, 2023). Reasons for not purchasing a product endorsed by an influencer in Thailand as of May 2023, by gender [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1202215/thailand-reasons-not-buying-product-with-influencer-endorsement-by-gender/
Rakuten Insight. "Reasons for not purchasing a product endorsed by an influencer in Thailand as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1202215/thailand-reasons-not-buying-product-with-influencer-endorsement-by-gender/
Rakuten Insight. (2023). Reasons for not purchasing a product endorsed by an influencer in Thailand as of May 2023, by gender. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1202215/thailand-reasons-not-buying-product-with-influencer-endorsement-by-gender/
Rakuten Insight. "Reasons for Not Purchasing a Product Endorsed by An Influencer in Thailand as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202215/thailand-reasons-not-buying-product-with-influencer-endorsement-by-gender/
Rakuten Insight, Reasons for not purchasing a product endorsed by an influencer in Thailand as of May 2023, by gender Statista, https://www.statista.com/statistics/1202215/thailand-reasons-not-buying-product-with-influencer-endorsement-by-gender/ (last visited July 22, 2024)
Reasons for not purchasing a product endorsed by an influencer in Thailand as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202215/thailand-reasons-not-buying-product-with-influencer-endorsement-by-gender/