According to a survey on social media influencers conducted by Rakuten Insight in May 2023, 45 percent of respondents from the Philippines stated that they bought a product endorsed by an influencer because the influencer's promotion convinced them. The same survey revealed that about 69 percent of Filipino respondents bought an item endorsed by an influencer.
Main reasons for buying a product endorsed by an influencer in the Philippines as of May 2023
among respondents who purchased an item endorsed by an influencer
Method of interview
Online survey
Supplementary notes
The survey question was: "Have you ever purchased an item or product because it was endorsed by the influencer? If yes, why did you make the purchase?"
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Rakuten Insight. (June 12, 2023). Main reasons for buying a product endorsed by an influencer in the Philippines as of May 2023 [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/1202192/philippines-reason-buying-products-endorsed-by-influencers/
Rakuten Insight. "Main reasons for buying a product endorsed by an influencer in the Philippines as of May 2023." Chart. June 12, 2023. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/1202192/philippines-reason-buying-products-endorsed-by-influencers/
Rakuten Insight. (2023). Main reasons for buying a product endorsed by an influencer in the Philippines as of May 2023. Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/1202192/philippines-reason-buying-products-endorsed-by-influencers/
Rakuten Insight. "Main Reasons for Buying a Product Endorsed by An Influencer in The Philippines as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202192/philippines-reason-buying-products-endorsed-by-influencers/
Rakuten Insight, Main reasons for buying a product endorsed by an influencer in the Philippines as of May 2023 Statista, https://www.statista.com/statistics/1202192/philippines-reason-buying-products-endorsed-by-influencers/ (last visited November 12, 2024)
Main reasons for buying a product endorsed by an influencer in the Philippines as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202192/philippines-reason-buying-products-endorsed-by-influencers/
