According to a survey on social media influencers conducted by Rakuten Insight in May 2023, around 37 percent of Thai respondents aged 25 to 34 years old who have purchased an item or product endorsed by an influencer stated that they wanted to purchase such product anyway, regardless of who was promoting it. The same survey found that around 82 percent of the respondents in the country followed at least one influencer on social media.
Reasons for purchasing a product endorsed by an influencer in Thailand as of May, by age
Characteristic
I wanted to buy it anyway, regardless of who was promoting it
I was convinced by the promotion from the influencer
I like and trust the influencer and would purchase whatever he/she promotes
The survey question was: "Have you ever purchased an item or product because it was endorsed by the influencer? If yes, why did you make the purchase?"
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Rakuten Insight. (June 12, 2023). Reasons for purchasing a product endorsed by an influencer in Thailand as of May, by age [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1202171/thailand-reasons-buying-product-with-influencer-endorsement-by-age/
Rakuten Insight. "Reasons for purchasing a product endorsed by an influencer in Thailand as of May, by age." Chart. June 12, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1202171/thailand-reasons-buying-product-with-influencer-endorsement-by-age/
Rakuten Insight. (2023). Reasons for purchasing a product endorsed by an influencer in Thailand as of May, by age. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1202171/thailand-reasons-buying-product-with-influencer-endorsement-by-age/
Rakuten Insight. "Reasons for Purchasing a Product Endorsed by An Influencer in Thailand as of May, by Age." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202171/thailand-reasons-buying-product-with-influencer-endorsement-by-age/
Rakuten Insight, Reasons for purchasing a product endorsed by an influencer in Thailand as of May, by age Statista, https://www.statista.com/statistics/1202171/thailand-reasons-buying-product-with-influencer-endorsement-by-age/ (last visited December 21, 2024)
Reasons for purchasing a product endorsed by an influencer in Thailand as of May, by age [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202171/thailand-reasons-buying-product-with-influencer-endorsement-by-age/
