According to a survey on social media influencers conducted by Rakuten Insight in May 2023, 72 percent of females and 62 percent male respondents from the Philippines stated that they had purchased an item or product because an influencer endorsed it. The same survey revealed that they were convinced by the promotion from the influencer to buy a product.
Share of people who have purchased an item or product because it was endorsed by an influencer in the Philippines as of May 2023, by gender
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 12, 2023). Share of people who have purchased an item or product because it was endorsed by an influencer in the Philippines as of May 2023, by gender [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1202130/philippines-influencers-impact-on-purchasing-by-gender/
Rakuten Insight. "Share of people who have purchased an item or product because it was endorsed by an influencer in the Philippines as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1202130/philippines-influencers-impact-on-purchasing-by-gender/
Rakuten Insight. (2023). Share of people who have purchased an item or product because it was endorsed by an influencer in the Philippines as of May 2023, by gender. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1202130/philippines-influencers-impact-on-purchasing-by-gender/
Rakuten Insight. "Share of People Who Have Purchased An Item or Product Because It Was Endorsed by An Influencer in The Philippines as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202130/philippines-influencers-impact-on-purchasing-by-gender/
Rakuten Insight, Share of people who have purchased an item or product because it was endorsed by an influencer in the Philippines as of May 2023, by gender Statista, https://www.statista.com/statistics/1202130/philippines-influencers-impact-on-purchasing-by-gender/ (last visited December 21, 2024)
Share of people who have purchased an item or product because it was endorsed by an influencer in the Philippines as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202130/philippines-influencers-impact-on-purchasing-by-gender/
