According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 84 percent of Thai female respondents stated that they have purchased an item or product because it was endorsed by the influencer. The same survey revealed that around 36 percent of Thai respondents have made a purchase because they wanted to buy such product anyway, regardless of who was promoting it.
Share of people who have purchased a product endorsed by an influencer in Thailand as of May 2023, by gender
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Rakuten Insight. (June 12, 2023). Share of people who have purchased a product endorsed by an influencer in Thailand as of May 2023, by gender [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1202116/thailand-influencers-impact-on-purchasing-by-gender/
Rakuten Insight. "Share of people who have purchased a product endorsed by an influencer in Thailand as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1202116/thailand-influencers-impact-on-purchasing-by-gender/
Rakuten Insight. (2023). Share of people who have purchased a product endorsed by an influencer in Thailand as of May 2023, by gender. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1202116/thailand-influencers-impact-on-purchasing-by-gender/
Rakuten Insight. "Share of People Who Have Purchased a Product Endorsed by An Influencer in Thailand as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202116/thailand-influencers-impact-on-purchasing-by-gender/
Rakuten Insight, Share of people who have purchased a product endorsed by an influencer in Thailand as of May 2023, by gender Statista, https://www.statista.com/statistics/1202116/thailand-influencers-impact-on-purchasing-by-gender/ (last visited November 21, 2024)
Share of people who have purchased a product endorsed by an influencer in Thailand as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202116/thailand-influencers-impact-on-purchasing-by-gender/
