According to a survey on social media influencers conducted by Rakuten Insight in May 2023, 92 percent of respondents aged 16 to 24 years old from the Philippines stated that they follow an influencer on social media. An average of 88 percent of the total respondents were following a social media influencer.
Share of people who followed influencers on social media in the Philippines as of May 2023, by age group
The survey question was: "Do you follow at least one influencer on social media?"
The survey was conducted among:
1,999 respondents aged 16 to 24
4,339 respondents aged 25 to 34
3,285 respondents aged 35 to 44
1,235 respondents aged 45 to 54
461 respondents aged 55 and older
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 12, 2023). Share of people who followed influencers on social media in the Philippines as of May 2023, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1202115/philippines-share-of-people-following-influencers-by-age/
Rakuten Insight. "Share of people who followed influencers on social media in the Philippines as of May 2023, by age group." Chart. June 12, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1202115/philippines-share-of-people-following-influencers-by-age/
Rakuten Insight. (2023). Share of people who followed influencers on social media in the Philippines as of May 2023, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1202115/philippines-share-of-people-following-influencers-by-age/
Rakuten Insight. "Share of People Who Followed Influencers on Social Media in The Philippines as of May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202115/philippines-share-of-people-following-influencers-by-age/
Rakuten Insight, Share of people who followed influencers on social media in the Philippines as of May 2023, by age group Statista, https://www.statista.com/statistics/1202115/philippines-share-of-people-following-influencers-by-age/ (last visited December 22, 2024)
Share of people who followed influencers on social media in the Philippines as of May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202115/philippines-share-of-people-following-influencers-by-age/
