According to a survey on social media influencers conducted by Rakuten Insight in May 2023, 92 percent of respondents aged 16 to 24 years old from the Philippines stated that they follow an influencer on social media. An average of 88 percent of the total respondents were following a social media influencer.
Share of people who followed influencers on social media in the Philippines as of May 2023, by age group
The survey question was: "Do you follow at least one influencer on social media?"
The survey was conducted among:
1,999 respondents aged 16 to 24
4,339 respondents aged 25 to 34
3,285 respondents aged 35 to 44
1,235 respondents aged 45 to 54
461 respondents aged 55 and older
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Rakuten Insight. (June 12, 2023). Share of people who followed influencers on social media in the Philippines as of May 2023, by age group [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1202115/philippines-share-of-people-following-influencers-by-age/
Rakuten Insight. "Share of people who followed influencers on social media in the Philippines as of May 2023, by age group." Chart. June 12, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1202115/philippines-share-of-people-following-influencers-by-age/
Rakuten Insight. (2023). Share of people who followed influencers on social media in the Philippines as of May 2023, by age group. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1202115/philippines-share-of-people-following-influencers-by-age/
Rakuten Insight. "Share of People Who Followed Influencers on Social Media in The Philippines as of May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202115/philippines-share-of-people-following-influencers-by-age/
Rakuten Insight, Share of people who followed influencers on social media in the Philippines as of May 2023, by age group Statista, https://www.statista.com/statistics/1202115/philippines-share-of-people-following-influencers-by-age/ (last visited November 21, 2024)
Share of people who followed influencers on social media in the Philippines as of May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202115/philippines-share-of-people-following-influencers-by-age/
