According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 54 percent of Malaysian respondents stated that YouTubers were the type of influencer whose endorsed products they would purchase. The same survey found that the majority of Malaysian respondents had purchased one item or product because it had been endorsed by an influencer.
Type of influencers whose endorsed products were purchased by consumers in Malaysia as of May 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 12, 2023). Type of influencers whose endorsed products were purchased by consumers in Malaysia as of May 2023 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1202110/malaysia-influencers-endorsing-products-purchased-by-consumers/
Rakuten Insight. "Type of influencers whose endorsed products were purchased by consumers in Malaysia as of May 2023." Chart. June 12, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1202110/malaysia-influencers-endorsing-products-purchased-by-consumers/
Rakuten Insight. (2023). Type of influencers whose endorsed products were purchased by consumers in Malaysia as of May 2023. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1202110/malaysia-influencers-endorsing-products-purchased-by-consumers/
Rakuten Insight. "Type of Influencers Whose Endorsed Products Were Purchased by Consumers in Malaysia as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202110/malaysia-influencers-endorsing-products-purchased-by-consumers/
Rakuten Insight, Type of influencers whose endorsed products were purchased by consumers in Malaysia as of May 2023 Statista, https://www.statista.com/statistics/1202110/malaysia-influencers-endorsing-products-purchased-by-consumers/ (last visited December 19, 2024)
Type of influencers whose endorsed products were purchased by consumers in Malaysia as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202110/malaysia-influencers-endorsing-products-purchased-by-consumers/
