According to a survey on social media influencers conducted by Rakuten Insight in May 2023, around 86 percent of respondents from the Philippines stated that they followed at least one influencer on social media. By comparison, 12 percent of respondents in the country did not.
Share of people who follow at least one influencer on social media in the Philippines as of May 2023
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Rakuten Insight. (June 12, 2023). Share of people who follow at least one influencer on social media in the Philippines as of May 2023 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1202106/philippines-share-of-people-following-influencers/
Rakuten Insight. "Share of people who follow at least one influencer on social media in the Philippines as of May 2023." Chart. June 12, 2023. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1202106/philippines-share-of-people-following-influencers/
Rakuten Insight. (2023). Share of people who follow at least one influencer on social media in the Philippines as of May 2023. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1202106/philippines-share-of-people-following-influencers/
Rakuten Insight. "Share of People Who Follow at Least One Influencer on Social Media in The Philippines as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202106/philippines-share-of-people-following-influencers/
Rakuten Insight, Share of people who follow at least one influencer on social media in the Philippines as of May 2023 Statista, https://www.statista.com/statistics/1202106/philippines-share-of-people-following-influencers/ (last visited December 26, 2024)
Share of people who follow at least one influencer on social media in the Philippines as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202106/philippines-share-of-people-following-influencers/
