
Activision Blizzard (ABK) net revenue 2015-2022, by distribution channel
In 2022, Activision Blizzard generated over 6.6 billion U.S. dollars in revenues through digitally-distributed downloadable content, microtransactions, subscriptions, and products, as well as licensing royalties. The digital segment accounted for 88 percent of the company's total revenues, with retail channels only generating nine percent of total sales.