Leading uses of online travel agencies in Taiwan 2023

Published by Agne Blazyte, Sep 24, 2024
According to a survey by Rakuten Insight on the usage of online travel agencies in Taiwan conducted in June 2023, 87 percent of the respondents stated booking accomodation as their main reason for using an online travel agent. Considerably less respondents stated that they used online travel agencies for purchasing travel tickets or other services.

Leading purposes for using online travel agencies in Taiwan as of June 2023

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Release date

August 2023

Region

Taiwan

Survey time period

June 12 to 30, 2023

Number of respondents

8,655 respondents

Age group

16 years and older

Special properties

only among those who said they had used an online travel agency before

Method of interview

Online survey

Supplementary notes

Survey question:
"What did you use an online travel agency for? (choose all answers that apply)."

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