According to a survey conducted by Rakuten Insight on online travel agencies (OTA) in June 2023, 61 percent of respondents from Hong Kong booked travel services such as sightseeing tours, admission tickets, tour guides, restaurant bookings and more on online travel agencies several weeks before their trip. The respondents made their service bookings much less in advance than their purchases of travel tickets or accomodation. In comparison, people from Hong Kong generally made their online travel purchases more in advance than people from mainland China.
Most common duration before a trip to book travel services on online travel agencies (OTAs) in Hong Kong as of June 2023
only among those who said they had used an online travel agency to book travel services
Method of interview
Online survey
Supplementary notes
Survey question: "If you had used an online travel agency to book or purchase other travel services (sightseeing tours, admission tickets, tour guides, restaurant bookings, etc), when did you do so? (choose all answers that apply)"
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Rakuten Insight. (August 2, 2023). Most common duration before a trip to book travel services on online travel agencies (OTAs) in Hong Kong as of June 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1201865/hong-kong-time-before-a-trip-to-book-travel-services-on-otas/
Rakuten Insight. "Most common duration before a trip to book travel services on online travel agencies (OTAs) in Hong Kong as of June 2023." Chart. August 2, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1201865/hong-kong-time-before-a-trip-to-book-travel-services-on-otas/
Rakuten Insight. (2023). Most common duration before a trip to book travel services on online travel agencies (OTAs) in Hong Kong as of June 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1201865/hong-kong-time-before-a-trip-to-book-travel-services-on-otas/
Rakuten Insight. "Most Common Duration before a Trip to Book Travel Services on Online Travel Agencies (Otas) in Hong Kong as of June 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1201865/hong-kong-time-before-a-trip-to-book-travel-services-on-otas/
Rakuten Insight, Most common duration before a trip to book travel services on online travel agencies (OTAs) in Hong Kong as of June 2023 Statista, https://www.statista.com/statistics/1201865/hong-kong-time-before-a-trip-to-book-travel-services-on-otas/ (last visited December 21, 2024)
Most common duration before a trip to book travel services on online travel agencies (OTAs) in Hong Kong as of June 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1201865/hong-kong-time-before-a-trip-to-book-travel-services-on-otas/
