According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 58 percent of Malaysian respondents stated that they had purchased an item or product because it had been endorsed by an influencer. The same survey found that the majority of Malaysian respondents followed at least one influencer on social media.
Share of people who have purchased an item or product because it was endorsed by an influencer in Malaysia as of May 2023
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Rakuten Insight. (June 12, 2023). Share of people who have purchased an item or product because it was endorsed by an influencer in Malaysia as of May 2023 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1201834/malaysia-influencer-impact-on-buyer-behavior/
Rakuten Insight. "Share of people who have purchased an item or product because it was endorsed by an influencer in Malaysia as of May 2023." Chart. June 12, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1201834/malaysia-influencer-impact-on-buyer-behavior/
Rakuten Insight. (2023). Share of people who have purchased an item or product because it was endorsed by an influencer in Malaysia as of May 2023. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1201834/malaysia-influencer-impact-on-buyer-behavior/
Rakuten Insight. "Share of People Who Have Purchased An Item or Product Because It Was Endorsed by An Influencer in Malaysia as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201834/malaysia-influencer-impact-on-buyer-behavior/
Rakuten Insight, Share of people who have purchased an item or product because it was endorsed by an influencer in Malaysia as of May 2023 Statista, https://www.statista.com/statistics/1201834/malaysia-influencer-impact-on-buyer-behavior/ (last visited December 19, 2024)
Share of people who have purchased an item or product because it was endorsed by an influencer in Malaysia as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201834/malaysia-influencer-impact-on-buyer-behavior/
