According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in June 2023, 64 percent of Vietnamese respondents from 25 to 34 years old had used an online travel agency. In comparison, 42 percent of respondents from 16 to 24 years old chose the same response.
Online travel agency usage in Vietnam as of June 2023, by age group
Characteristic
Yes
No
I do not know what an online travel agent is
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The survey question was: "Have you used an online travel agency (OTA) before? (e.g. Agoda, Skyscanner, Booking.com, TripAdvisor)"
The survey was conducted among respondents of the following age groups:
16-24 years: 1,018 respondents
25-34 years: 1,196 respondents
35-44 years: 759 respondents
45-54 years: 234 respondents
55 and older: 117 respondents
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Rakuten Insight. (August 2, 2023). Online travel agency usage in Vietnam as of June 2023, by age group [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1201755/vietnam-online-travel-agency-usage-by-age-group/
Rakuten Insight. "Online travel agency usage in Vietnam as of June 2023, by age group." Chart. August 2, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1201755/vietnam-online-travel-agency-usage-by-age-group/
Rakuten Insight. (2023). Online travel agency usage in Vietnam as of June 2023, by age group. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1201755/vietnam-online-travel-agency-usage-by-age-group/
Rakuten Insight. "Online Travel Agency Usage in Vietnam as of June 2023, by Age Group." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1201755/vietnam-online-travel-agency-usage-by-age-group/
Rakuten Insight, Online travel agency usage in Vietnam as of June 2023, by age group Statista, https://www.statista.com/statistics/1201755/vietnam-online-travel-agency-usage-by-age-group/ (last visited August 25, 2024)
Online travel agency usage in Vietnam as of June 2023, by age group [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1201755/vietnam-online-travel-agency-usage-by-age-group/