Reasons for not using online travel agencies for purchasing tickets in China 2023

Published by Agne Blazyte, Sep 24, 2024
According to a survey by Rakuten Insight on online travel agencies (OTA) in China conducted in June 2023, 39 percent of the respondents who did not purchase tickets or services through online travel agencies stated that they found a better price on the official webside of the travel service provider instead. Moreover, 22 percent preferred to use the services of a traditional (offline) travel agency.

Reasons for not using online travel agencies for purchasing tickets or services in China as of June 2023

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Release date

August 2023

Region

China

Survey time period

June 12 to 30, 2023

Number of respondents

3,442 respondents

Age group

16 years and older

Special properties

only among those who said they had not used an online travel agency to book travel tickets/services

Method of interview

Online survey

Supplementary notes

Survey question:
"Why did you not use an online travel agency to book the tickets/services for your trip? (choose up to three answers)"

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