According to a survey by Rakuten Insight on online travel agencies in China conducted in June 2023, 77 percent of the respondents who purchased tickets or services using online travel agencies (OTAs) stated that they used an OTA because of the convenience. Other than convenience, majority of Chinese respondents also used OTAs for the discounts and special offers.
Reasons for using online travel agencies for purchasing tickets or services in China as of June 2023
Characteristic
Share of respondents
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Rakuten Insight. (August 2, 2023). Reasons for using online travel agencies for purchasing tickets or services in China as of June 2023 [Graph]. In Statista. Retrieved July 06, 2024, from https://www.statista.com/statistics/1201745/china-reasons-to-use-online-agencies-for-travel-tickets/
Rakuten Insight. "Reasons for using online travel agencies for purchasing tickets or services in China as of June 2023." Chart. August 2, 2023. Statista. Accessed July 06, 2024. https://www.statista.com/statistics/1201745/china-reasons-to-use-online-agencies-for-travel-tickets/
Rakuten Insight. (2023). Reasons for using online travel agencies for purchasing tickets or services in China as of June 2023. Statista. Statista Inc.. Accessed: July 06, 2024. https://www.statista.com/statistics/1201745/china-reasons-to-use-online-agencies-for-travel-tickets/
Rakuten Insight. "Reasons for Using Online Travel Agencies for Purchasing Tickets or Services in China as of June 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1201745/china-reasons-to-use-online-agencies-for-travel-tickets/
Rakuten Insight, Reasons for using online travel agencies for purchasing tickets or services in China as of June 2023 Statista, https://www.statista.com/statistics/1201745/china-reasons-to-use-online-agencies-for-travel-tickets/ (last visited July 06, 2024)
Reasons for using online travel agencies for purchasing tickets or services in China as of June 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1201745/china-reasons-to-use-online-agencies-for-travel-tickets/