Reasons for using online travel agencies for purchasing tickets/service in China 2023

Published by Agne Blazyte, Sep 24, 2024
According to a survey by Rakuten Insight on online travel agencies in China conducted in June 2023, 77 percent of the respondents who purchased tickets or services using online travel agencies (OTAs) stated that they used an OTA because of the convenience. Other than convenience, majority of Chinese respondents also used OTAs for the discounts and special offers.

Reasons for using online travel agencies for purchasing tickets or services in China as of June 2023

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Release date

August 2023

Region

China

Survey time period

June 12 to 30, 2023

Number of respondents

3,633 respondents

Age group

16 years and older

Special properties

only among those who said they had used an online travel agency to book travel tickets/services

Method of interview

Online survey

Supplementary notes

Survey question:
"Why did you use an online travel agency to book the tickets/services for your trip? (choose up to three answers)"

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