Online travel agency usage Vietnam 2023, by gender
Rakuten Insight on online travel agencies (OTA) conducted in June 2023, 57 percent of female respondents from Vietnam stated that they had used an online travel agency, around six percent higher than the share of male respondents with the same response. Meanwhile, approximately 14 percent of female respondents and 18 percent of male respondents did not know what an online travel agency was.
According to a survey by