Online travel agency usage Vietnam 2023, by gender

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in June 2023, 57 percent of female respondents from Vietnam stated that they had used an online travel agency, around six percent higher than the share of male respondents with the same response. Meanwhile, approximately 14 percent of female respondents and 18 percent of male respondents did not know what an online travel agency was.

Online travel agency usage in Vietnam as of June 2023, by gender

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Release date

August 2023

Region

Vietnam

Survey time period

June 12 to 30, 2023

Number of respondents

3,324 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Have you used an online travel agency (OTA) before? (e.g. Agoda, Skyscanner, Booking.com, TripAdvisor)"

The survey was conducted among 1,756 female respondents and 1,568 male respondents.

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