Most common duration before a trip to book travel services on OTAs in China 2023

Published by Agne Blazyte, Aug 7, 2023
According to a survey conducted by Rakuten Insight on online travel agencies (OTA) in June 2023, 55 percent of respondents in China said they booked travel services such as sightseeing tours, admission tickets, tour guides, restaurant bookings and more on online travel agencies several weeks before their trip. Considerably less respondents purchased their travel services several months in advance.

Most common duration before a trip to book travel services on online travel agencies (OTAs) in China as of June 2023

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Release date

August 2023

Region

China

Survey time period

June 12 to 30, 2023

Number of respondents

1,942 respondents

Age group

16 years and older

Special properties

only among those who said they had used an online travel agency to book travel services

Method of interview

Online survey

Supplementary notes

Survey question:
"If you had used an online travel agency to book or purchase other travel services (sightseeing tours, admission tickets, tour guides, restaurant bookings, etc), when did you do so? (choose all answers that apply)"

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