According to a survey conducted by Rakuten Insight on online travel agencies (OTA) in June 2023, 55 percent of respondents in China said they booked travel services such as sightseeing tours, admission tickets, tour guides, restaurant bookings and more on online travel agencies several weeks before their trip. Considerably less respondents purchased their travel services several months in advance.
Most common duration before a trip to book travel services on online travel agencies (OTAs) in China as of June 2023
only among those who said they had used an online travel agency to book travel services
Method of interview
Online survey
Supplementary notes
Survey question: "If you had used an online travel agency to book or purchase other travel services (sightseeing tours, admission tickets, tour guides, restaurant bookings, etc), when did you do so? (choose all answers that apply)"
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Rakuten Insight. (August 2, 2023). Most common duration before a trip to book travel services on online travel agencies (OTAs) in China as of June 2023 [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1201741/china-time-before-a-trip-to-book-travel-services-on-otas/
Rakuten Insight. "Most common duration before a trip to book travel services on online travel agencies (OTAs) in China as of June 2023." Chart. August 2, 2023. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1201741/china-time-before-a-trip-to-book-travel-services-on-otas/
Rakuten Insight. (2023). Most common duration before a trip to book travel services on online travel agencies (OTAs) in China as of June 2023. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1201741/china-time-before-a-trip-to-book-travel-services-on-otas/
Rakuten Insight. "Most Common Duration before a Trip to Book Travel Services on Online Travel Agencies (Otas) in China as of June 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1201741/china-time-before-a-trip-to-book-travel-services-on-otas/
Rakuten Insight, Most common duration before a trip to book travel services on online travel agencies (OTAs) in China as of June 2023 Statista, https://www.statista.com/statistics/1201741/china-time-before-a-trip-to-book-travel-services-on-otas/ (last visited December 24, 2024)
Most common duration before a trip to book travel services on online travel agencies (OTAs) in China as of June 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1201741/china-time-before-a-trip-to-book-travel-services-on-otas/
