According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 47 percent of female respondents in Vietnam would be willing to spend on a collaboration product between a brand and an influencer as long as the product's price was similar to that of a non-endorsed one. The share of male respondents with the same response was slightly lower, at 40 percent.
Willingness to spend on a collaboration product between a brand and an influencer among people in Vietnam as of May 2023, by gender
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Rakuten Insight. (June 12, 2023). Willingness to spend on a collaboration product between a brand and an influencer among people in Vietnam as of May 2023, by gender [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1201733/vietnam-willingness-to-buy-influencer-collaboration-products-by-gender/
Rakuten Insight. "Willingness to spend on a collaboration product between a brand and an influencer among people in Vietnam as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1201733/vietnam-willingness-to-buy-influencer-collaboration-products-by-gender/
Rakuten Insight. (2023). Willingness to spend on a collaboration product between a brand and an influencer among people in Vietnam as of May 2023, by gender. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1201733/vietnam-willingness-to-buy-influencer-collaboration-products-by-gender/
Rakuten Insight. "Willingness to Spend on a Collaboration Product between a Brand and An Influencer among People in Vietnam as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201733/vietnam-willingness-to-buy-influencer-collaboration-products-by-gender/
Rakuten Insight, Willingness to spend on a collaboration product between a brand and an influencer among people in Vietnam as of May 2023, by gender Statista, https://www.statista.com/statistics/1201733/vietnam-willingness-to-buy-influencer-collaboration-products-by-gender/ (last visited December 26, 2024)
Willingness to spend on a collaboration product between a brand and an influencer among people in Vietnam as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201733/vietnam-willingness-to-buy-influencer-collaboration-products-by-gender/
