According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 47 percent of female respondents in Vietnam would be willing to spend on a collaboration product between a brand and an influencer as long as the product's price was similar to that of a non-endorsed one. The share of male respondents with the same response was slightly lower, at 40 percent.
Willingness to spend on a collaboration product between a brand and an influencer among people in Vietnam as of May 2023, by gender
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 12, 2023). Willingness to spend on a collaboration product between a brand and an influencer among people in Vietnam as of May 2023, by gender [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1201733/vietnam-willingness-to-buy-influencer-collaboration-products-by-gender/
Rakuten Insight. "Willingness to spend on a collaboration product between a brand and an influencer among people in Vietnam as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1201733/vietnam-willingness-to-buy-influencer-collaboration-products-by-gender/
Rakuten Insight. (2023). Willingness to spend on a collaboration product between a brand and an influencer among people in Vietnam as of May 2023, by gender. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1201733/vietnam-willingness-to-buy-influencer-collaboration-products-by-gender/
Rakuten Insight. "Willingness to Spend on a Collaboration Product between a Brand and An Influencer among People in Vietnam as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201733/vietnam-willingness-to-buy-influencer-collaboration-products-by-gender/
Rakuten Insight, Willingness to spend on a collaboration product between a brand and an influencer among people in Vietnam as of May 2023, by gender Statista, https://www.statista.com/statistics/1201733/vietnam-willingness-to-buy-influencer-collaboration-products-by-gender/ (last visited December 03, 2024)
Willingness to spend on a collaboration product between a brand and an influencer among people in Vietnam as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201733/vietnam-willingness-to-buy-influencer-collaboration-products-by-gender/
