According to a survey conducted by Rakuten Insight about online travel agencies (OTA) in June 2023, two thirds of respondents in China said they booked their travel accommodation on online travel agencies several weeks before their trip. Considerably less respondents purchased their accomodation several months in advance.
Most common duration before a trip to book accommodation on online travel agencies (OTAs) in China as of June 2023
only among those who said they had used an online travel agency to book accommodation
Method of interview
Online survey
Supplementary notes
Survey question: "If you had used an online travel agency to book or purchase your travel accommodation (hotel, guesthouse, holiday apartment, etc), when did you do so? (choose all answers that apply)"
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Rakuten Insight. (August 2, 2023). Most common duration before a trip to book accommodation on online travel agencies (OTAs) in China as of June 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1201725/china-time-before-a-trip-to-book-accommodation-on-otas/
Rakuten Insight. "Most common duration before a trip to book accommodation on online travel agencies (OTAs) in China as of June 2023." Chart. August 2, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1201725/china-time-before-a-trip-to-book-accommodation-on-otas/
Rakuten Insight. (2023). Most common duration before a trip to book accommodation on online travel agencies (OTAs) in China as of June 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1201725/china-time-before-a-trip-to-book-accommodation-on-otas/
Rakuten Insight. "Most Common Duration before a Trip to Book Accommodation on Online Travel Agencies (Otas) in China as of June 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1201725/china-time-before-a-trip-to-book-accommodation-on-otas/
Rakuten Insight, Most common duration before a trip to book accommodation on online travel agencies (OTAs) in China as of June 2023 Statista, https://www.statista.com/statistics/1201725/china-time-before-a-trip-to-book-accommodation-on-otas/ (last visited November 21, 2024)
Most common duration before a trip to book accommodation on online travel agencies (OTAs) in China as of June 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1201725/china-time-before-a-trip-to-book-accommodation-on-otas/
