Leading uses of online travel agencies in China 2023

Published by Agne Blazyte, Sep 24, 2024
According to a survey by Rakuten Insight on the usage of online travel agencies in China conducted in June 2023, 83 percent of the respondents stated booking accomodation as their main reason for using an online travel agent. Most of the respondents booked their accomodation several weeks before the trip.

Leading purposes for using online travel agencies in China as of June 2023

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Release date

August 2023

Region

China

Survey time period

June 12 to 30, 2023

Number of respondents

3,633 respondents

Age group

16 years and older

Special properties

only among those who said they had used an online travel agency before

Method of interview

Online survey

Supplementary notes

Survey question:
"What did you use an online travel agency for? (choose all answers that apply)."

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