Online travel agency usage in China 2023

Published by Agne Blazyte, Sep 24, 2024
According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in June 2023, 44 percent of respondents in China stated that they have used an online travel agency. The most popular online travel agencies in China were Ctrip (Trip.com), Fliggy, and Qunar.

Online travel agency usage in China as of June 2023

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Release date

August 2023

Region

China

Survey time period

June 12 to 30, 2023

Number of respondents

8,286 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Survey question:
"Have you used an online travel agency (OTA) before? (e.g. Agoda, Skyscanner, Booking.com, TripAdvisor)"

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Industry overview

6

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Competitors

4

OTA consumers in China

5

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Trip.com GroupTourism industry in ChinaBusiness travel and exhibition industry in ChinaChinese tourism in EuropeHotel industry in China
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