According to a survey on social media influencers conducted by Rakuten Insight in May 2023, cosmetics were the leading category among products that had been purchased thanks to influencers' endorsement in Vietnam, according to 69 percent of female respondents. Meanwhile, for male respondents, the most bought influencer-endorsed product was clothing, with 60 percent of them saying so.
Type of products purchased by consumers based on influencer endorsement in Vietnam as of May 2023, by gender
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Rakuten Insight. (June 12, 2023). Type of products purchased by consumers based on influencer endorsement in Vietnam as of May 2023, by gender [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1201570/vietnam-products-purchased-by-consumers-based-on-influencer-endorsement-by-gender/
Rakuten Insight. "Type of products purchased by consumers based on influencer endorsement in Vietnam as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1201570/vietnam-products-purchased-by-consumers-based-on-influencer-endorsement-by-gender/
Rakuten Insight. (2023). Type of products purchased by consumers based on influencer endorsement in Vietnam as of May 2023, by gender. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1201570/vietnam-products-purchased-by-consumers-based-on-influencer-endorsement-by-gender/
Rakuten Insight. "Type of Products Purchased by Consumers Based on Influencer Endorsement in Vietnam as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201570/vietnam-products-purchased-by-consumers-based-on-influencer-endorsement-by-gender/
Rakuten Insight, Type of products purchased by consumers based on influencer endorsement in Vietnam as of May 2023, by gender Statista, https://www.statista.com/statistics/1201570/vietnam-products-purchased-by-consumers-based-on-influencer-endorsement-by-gender/ (last visited December 19, 2024)
Type of products purchased by consumers based on influencer endorsement in Vietnam as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201570/vietnam-products-purchased-by-consumers-based-on-influencer-endorsement-by-gender/
