According to a survey on social media influencers conducted by Rakuten Insight in May 2023, the leading type of influencers whose endorsed products were purchased by consumers in Vietnam was an actor or reality TV star among both genders, with 45 percent of female and 44 percent of male respondents saying so. Singer or musician influencers ranked second among the list, as stated by 38 percent of female respondents and 40 percent of male respondents.
Type of influencers whose endorsed products were purchased by consumers in Vietnam as of May 2023, by gender
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 12, 2023). Type of influencers whose endorsed products were purchased by consumers in Vietnam as of May 2023, by gender [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1201557/vietnam-influencers-endorsing-products-purchased-by-consumers-by-gender/
Rakuten Insight. "Type of influencers whose endorsed products were purchased by consumers in Vietnam as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1201557/vietnam-influencers-endorsing-products-purchased-by-consumers-by-gender/
Rakuten Insight. (2023). Type of influencers whose endorsed products were purchased by consumers in Vietnam as of May 2023, by gender. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1201557/vietnam-influencers-endorsing-products-purchased-by-consumers-by-gender/
Rakuten Insight. "Type of Influencers Whose Endorsed Products Were Purchased by Consumers in Vietnam as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201557/vietnam-influencers-endorsing-products-purchased-by-consumers-by-gender/
Rakuten Insight, Type of influencers whose endorsed products were purchased by consumers in Vietnam as of May 2023, by gender Statista, https://www.statista.com/statistics/1201557/vietnam-influencers-endorsing-products-purchased-by-consumers-by-gender/ (last visited December 04, 2024)
Type of influencers whose endorsed products were purchased by consumers in Vietnam as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201557/vietnam-influencers-endorsing-products-purchased-by-consumers-by-gender/
