According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 53 percent of female respondents who had already purchased an item endorsed by an influencer in Vietnam stated that the reason for their purchase was that they were convinced by the promotion from the influencer. Around 48 percent of male respondents agreed with the same reason.
Reasons for purchasing a product endorsed by an influencer in Vietnam as of May 2023, by gender
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Rakuten Insight. (June 12, 2023). Reasons for purchasing a product endorsed by an influencer in Vietnam as of May 2023, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1201546/vietnam-reasons-for-buying-products-with-influencer-endorsement-by-gender/
Rakuten Insight. "Reasons for purchasing a product endorsed by an influencer in Vietnam as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1201546/vietnam-reasons-for-buying-products-with-influencer-endorsement-by-gender/
Rakuten Insight. (2023). Reasons for purchasing a product endorsed by an influencer in Vietnam as of May 2023, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1201546/vietnam-reasons-for-buying-products-with-influencer-endorsement-by-gender/
Rakuten Insight. "Reasons for Purchasing a Product Endorsed by An Influencer in Vietnam as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201546/vietnam-reasons-for-buying-products-with-influencer-endorsement-by-gender/
Rakuten Insight, Reasons for purchasing a product endorsed by an influencer in Vietnam as of May 2023, by gender Statista, https://www.statista.com/statistics/1201546/vietnam-reasons-for-buying-products-with-influencer-endorsement-by-gender/ (last visited December 22, 2024)
Reasons for purchasing a product endorsed by an influencer in Vietnam as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201546/vietnam-reasons-for-buying-products-with-influencer-endorsement-by-gender/
