According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 82 percent of female respondents in Vietnam stated that they followed at least one influencer on social media. Meanwhile, the proportion of male respondents following any influencer on social media was 75 percent.
Share of people who followed influencers on social media in Vietnam as of May 2023, by gender
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Rakuten Insight. (June 12, 2023). Share of people who followed influencers on social media in Vietnam as of May 2023, by gender [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1201538/vietnam-share-of-people-following-influencers-by-gender/
Rakuten Insight. "Share of people who followed influencers on social media in Vietnam as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1201538/vietnam-share-of-people-following-influencers-by-gender/
Rakuten Insight. (2023). Share of people who followed influencers on social media in Vietnam as of May 2023, by gender. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1201538/vietnam-share-of-people-following-influencers-by-gender/
Rakuten Insight. "Share of People Who Followed Influencers on Social Media in Vietnam as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201538/vietnam-share-of-people-following-influencers-by-gender/
Rakuten Insight, Share of people who followed influencers on social media in Vietnam as of May 2023, by gender Statista, https://www.statista.com/statistics/1201538/vietnam-share-of-people-following-influencers-by-gender/ (last visited December 23, 2024)
Share of people who followed influencers on social media in Vietnam as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201538/vietnam-share-of-people-following-influencers-by-gender/
