In 2020, hard video game players were more likely to be engaged with brands and products advertised by their idol gamers. Every fourth committed Polish gamer stated that they had purchased such a product at some point in their life.
Have you ever considered buying or bought a product from a brand advertised by a gamer that you follow?*
* The question was phrased by the source as follows: "Czy zdarzyło Ci się rozważać/ kupić produkt marki, którą reklamował gamer, którego obserwujesz?"
** General population (n=1,134)
Committed game players (n=322)
Anonymous company marketers (n=32)
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Brief eSports. (October 22, 2020). Have you ever considered buying or bought a product from a brand advertised by a gamer that you follow?* [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1201401/poland-purchasing-of-gamer-advertised-products-by-gamer-type/
Brief eSports. "Have you ever considered buying or bought a product from a brand advertised by a gamer that you follow?*." Chart. October 22, 2020. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1201401/poland-purchasing-of-gamer-advertised-products-by-gamer-type/
Brief eSports. (2020). Have you ever considered buying or bought a product from a brand advertised by a gamer that you follow?*. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1201401/poland-purchasing-of-gamer-advertised-products-by-gamer-type/
Brief eSports. "Have You Ever Considered Buying or Bought a Product from a Brand Advertised by a Gamer That You Follow?*." Statista, Statista Inc., 22 Oct 2020, https://www.statista.com/statistics/1201401/poland-purchasing-of-gamer-advertised-products-by-gamer-type/
Brief eSports, Have you ever considered buying or bought a product from a brand advertised by a gamer that you follow?* Statista, https://www.statista.com/statistics/1201401/poland-purchasing-of-gamer-advertised-products-by-gamer-type/ (last visited November 23, 2024)
Have you ever considered buying or bought a product from a brand advertised by a gamer that you follow?* [Graph], Brief eSports, October 22, 2020. [Online]. Available: https://www.statista.com/statistics/1201401/poland-purchasing-of-gamer-advertised-products-by-gamer-type/
