According to a survey by Rakuten Insight in May 2023, Indians aged between 16 and 24 years were the most likely to purchase items endorsed by influencers because they found the promotion convincing, indicated by 41 percent of the responses. Interestingly, the highest share of respondents who based their decision on trust fell within the 45 to 54 years age group.
Reasons for purchasing products that were endorsed by an influencer in India in May 2023, by age group
Characteristic
I wanted to buy it anyway, regardless of who was promoting it
I was convinced by the promotion from the influencer
I like and trust the influencer and would purchase whatever he/she promotes
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Rakuten Insight. (June 12, 2023). Reasons for purchasing products that were endorsed by an influencer in India in May 2023, by age group [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1201325/india-reasons-for-purchasing-influencer-endorsed-products-by-age-group/
Rakuten Insight. "Reasons for purchasing products that were endorsed by an influencer in India in May 2023, by age group." Chart. June 12, 2023. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1201325/india-reasons-for-purchasing-influencer-endorsed-products-by-age-group/
Rakuten Insight. (2023). Reasons for purchasing products that were endorsed by an influencer in India in May 2023, by age group. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1201325/india-reasons-for-purchasing-influencer-endorsed-products-by-age-group/
Rakuten Insight. "Reasons for Purchasing Products That Were Endorsed by An Influencer in India in May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201325/india-reasons-for-purchasing-influencer-endorsed-products-by-age-group/
Rakuten Insight, Reasons for purchasing products that were endorsed by an influencer in India in May 2023, by age group Statista, https://www.statista.com/statistics/1201325/india-reasons-for-purchasing-influencer-endorsed-products-by-age-group/ (last visited December 24, 2024)
Reasons for purchasing products that were endorsed by an influencer in India in May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201325/india-reasons-for-purchasing-influencer-endorsed-products-by-age-group/
