According to a survey by Rakuten Insight in May 2023, the majority of female and male respondents in India admitted to purchasing an influencer-endorsed product because they were convinced by the promotion. On the other hand, about 20 percent of both female and male participants agreed to base their judgment solely on trust. Overall, both the genders revealed nearly identical responses.
Reasons for purchasing products that were endorsed by an influencer in India in May 2023, by gender
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Rakuten Insight. (June 12, 2023). Reasons for purchasing products that were endorsed by an influencer in India in May 2023, by gender [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1201324/india-reasons-for-purchasing-influencer-endorsed-products-by-gender/
Rakuten Insight. "Reasons for purchasing products that were endorsed by an influencer in India in May 2023, by gender." Chart. June 12, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1201324/india-reasons-for-purchasing-influencer-endorsed-products-by-gender/
Rakuten Insight. (2023). Reasons for purchasing products that were endorsed by an influencer in India in May 2023, by gender. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1201324/india-reasons-for-purchasing-influencer-endorsed-products-by-gender/
Rakuten Insight. "Reasons for Purchasing Products That Were Endorsed by An Influencer in India in May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201324/india-reasons-for-purchasing-influencer-endorsed-products-by-gender/
Rakuten Insight, Reasons for purchasing products that were endorsed by an influencer in India in May 2023, by gender Statista, https://www.statista.com/statistics/1201324/india-reasons-for-purchasing-influencer-endorsed-products-by-gender/ (last visited December 03, 2024)
Reasons for purchasing products that were endorsed by an influencer in India in May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201324/india-reasons-for-purchasing-influencer-endorsed-products-by-gender/
