People that purchased items endorsed by influencer India 2023, by age group

Published by
Tanushree Basuroy,
Jun 16, 2023
According to a survey by Rakuten Insight in May 2023, endorsements by influencers had the most impact on the purchasing decisions of Indians aged between 25 and 44 years of age. Over 70 percent of the respondents belonging to this age range admitted having purchased items endorsed by an influencer.

Share of people that purchased items endorsed by an influencer in India in May 2023, by age group

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Release date

June 2023

Region

India

Survey time period

May 11 to 31, 2023

Number of respondents

22,310 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: have you ever purchased an item or product because it was endorsed by the influencer?

The survey question had 9,037 female and 13,273 male respondents.

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