According to a survey by Rakuten Insight in May 2023, endorsements by influencers had the most impact on the purchasing decisions of Indians aged between 25 and 44 years of age. Over 70 percent of the respondents belonging to this age range admitted having purchased items endorsed by an influencer.
Share of people that purchased items endorsed by an influencer in India in May 2023, by age group
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Rakuten Insight. (June 12, 2023). Share of people that purchased items endorsed by an influencer in India in May 2023, by age group [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1201322/india-people-that-purchased-items-endorsed-by-influencer-by-age-group/
Rakuten Insight. "Share of people that purchased items endorsed by an influencer in India in May 2023, by age group." Chart. June 12, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1201322/india-people-that-purchased-items-endorsed-by-influencer-by-age-group/
Rakuten Insight. (2023). Share of people that purchased items endorsed by an influencer in India in May 2023, by age group. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1201322/india-people-that-purchased-items-endorsed-by-influencer-by-age-group/
Rakuten Insight. "Share of People That Purchased Items Endorsed by An Influencer in India in May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201322/india-people-that-purchased-items-endorsed-by-influencer-by-age-group/
Rakuten Insight, Share of people that purchased items endorsed by an influencer in India in May 2023, by age group Statista, https://www.statista.com/statistics/1201322/india-people-that-purchased-items-endorsed-by-influencer-by-age-group/ (last visited November 22, 2024)
Share of people that purchased items endorsed by an influencer in India in May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201322/india-people-that-purchased-items-endorsed-by-influencer-by-age-group/
