People that purchased items endorsed by influencer India 2023, by age group

Published by
Tanushree Basuroy,
Jun 16, 2023
According to a survey by Rakuten Insight in May 2023, endorsements by influencers had the most impact on the purchasing decisions of Indians aged between 25 and 44 years of age. Over 70 percent of the respondents belonging to this age range admitted having purchased items endorsed by an influencer.

Share of people that purchased items endorsed by an influencer in India in May 2023, by age group

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

June 2023

Region

India

Survey time period

May 11 to 31, 2023

Number of respondents

22,310 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: have you ever purchased an item or product because it was endorsed by the influencer?

The survey question had 9,037 female and 13,273 male respondents.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Influencer marketing in Germany "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Influencer marketing in Germany

Influencer accounts

6

Influencer marketing in companies

7

Popular influencers

6

International overview

7

Further related statistics

6

Further Content: You might find this interesting as well

Statistics

Topics

Influencer marketing in GermanyInfluencer marketing in the U.S.Influencer marketing in EuropeInfluencer marketing in ItalyInfluencer marketing in the United Kingdom (UK)
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.