According to a survey by Rakuten Insight in May 2023, the majority of female and male respondents in India reported having purchased products that were endorsed by an influencer. More women chose to purchase such items compared to men as indicated by over 70 percent of the responses.
Share of people that purchased items endorsed by an influencer in India in May 2023, by gender
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Rakuten Insight. (June 12, 2023). Share of people that purchased items endorsed by an influencer in India in May 2023, by gender [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1201319/india-people-that-purchased-items-endorsed-influencer-by-gender/
Rakuten Insight. "Share of people that purchased items endorsed by an influencer in India in May 2023, by gender." Chart. June 12, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1201319/india-people-that-purchased-items-endorsed-influencer-by-gender/
Rakuten Insight. (2023). Share of people that purchased items endorsed by an influencer in India in May 2023, by gender. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1201319/india-people-that-purchased-items-endorsed-influencer-by-gender/
Rakuten Insight. "Share of People That Purchased Items Endorsed by An Influencer in India in May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201319/india-people-that-purchased-items-endorsed-influencer-by-gender/
Rakuten Insight, Share of people that purchased items endorsed by an influencer in India in May 2023, by gender Statista, https://www.statista.com/statistics/1201319/india-people-that-purchased-items-endorsed-influencer-by-gender/ (last visited December 23, 2024)
Share of people that purchased items endorsed by an influencer in India in May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201319/india-people-that-purchased-items-endorsed-influencer-by-gender/
