In 2020, the leading reason for 51 percent of respondents for purchasing true wireless (TWS) headphones in China was wearing comfort. According to iimedia, an almost equally important factor was the sound quality, followed by battery life. Most respondents in China wanted to use their wireless headphones at any time.
Leading reasons for buying true wireless (TWS) headphones in China as of February 2020
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Share of respondents
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iiMedia Research. (March 24, 2020). Leading reasons for buying true wireless (TWS) headphones in China as of February 2020 [Graph]. In Statista. Retrieved July 28, 2024, from https://www.statista.com/statistics/1201303/china-reasons-for-purchasing-tws-headphones/
iiMedia Research. "Leading reasons for buying true wireless (TWS) headphones in China as of February 2020." Chart. March 24, 2020. Statista. Accessed July 28, 2024. https://www.statista.com/statistics/1201303/china-reasons-for-purchasing-tws-headphones/
iiMedia Research. (2020). Leading reasons for buying true wireless (TWS) headphones in China as of February 2020. Statista. Statista Inc.. Accessed: July 28, 2024. https://www.statista.com/statistics/1201303/china-reasons-for-purchasing-tws-headphones/
iiMedia Research. "Leading Reasons for Buying True Wireless (Tws) Headphones in China as of February 2020." Statista, Statista Inc., 24 Mar 2020, https://www.statista.com/statistics/1201303/china-reasons-for-purchasing-tws-headphones/
iiMedia Research, Leading reasons for buying true wireless (TWS) headphones in China as of February 2020 Statista, https://www.statista.com/statistics/1201303/china-reasons-for-purchasing-tws-headphones/ (last visited July 28, 2024)
Leading reasons for buying true wireless (TWS) headphones in China as of February 2020 [Graph], iiMedia Research, March 24, 2020. [Online]. Available: https://www.statista.com/statistics/1201303/china-reasons-for-purchasing-tws-headphones/