According to a survey conducted by Rakuten Insight in South Korea in 2023, around 58.5 percent of male and 50.9 percent of female respondents who were willing to buy an influencer collaboration product stated that they would buy such products even if the prices were higher than those of similar products. The most commonly accepted price markup across both genders lay at up to 25 percent more than comparable products.
Acceptable price ranges South Koreans are willing to purchase an influencer collaboration product as of May 2023, by gender
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Rakuten Insight. (June 12, 2023). Acceptable price ranges South Koreans are willing to purchase an influencer collaboration product as of May 2023, by gender [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1201295/south-korea-price-ranges-for-an-influencer-collaboration-product-by-gender/
Rakuten Insight. "Acceptable price ranges South Koreans are willing to purchase an influencer collaboration product as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1201295/south-korea-price-ranges-for-an-influencer-collaboration-product-by-gender/
Rakuten Insight. (2023). Acceptable price ranges South Koreans are willing to purchase an influencer collaboration product as of May 2023, by gender. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1201295/south-korea-price-ranges-for-an-influencer-collaboration-product-by-gender/
Rakuten Insight. "Acceptable Price Ranges South Koreans Are Willing to Purchase An Influencer Collaboration Product as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201295/south-korea-price-ranges-for-an-influencer-collaboration-product-by-gender/
Rakuten Insight, Acceptable price ranges South Koreans are willing to purchase an influencer collaboration product as of May 2023, by gender Statista, https://www.statista.com/statistics/1201295/south-korea-price-ranges-for-an-influencer-collaboration-product-by-gender/ (last visited November 24, 2024)
Acceptable price ranges South Koreans are willing to purchase an influencer collaboration product as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201295/south-korea-price-ranges-for-an-influencer-collaboration-product-by-gender/
