According to a survey conducted by Rakuten Insight in South Korea in 2023, around 53 percent of respondents between the ages of 25 and 34 years stated that they have purchased influencer-endorsed cosmetics. This was the most commonly purchased type of influencer-endorsed product across all age groups except for the oldest age group, who more commonly purchased nutritional supplements and diet products.
Type of purchased products that were endorsed by an influencer in South Korea as of May 2023, by age
Characteristic
16-24 years
25-34 years
35-44 years
45-54 years
55+ years
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Rakuten Insight. (June 12, 2023). Type of purchased products that were endorsed by an influencer in South Korea as of May 2023, by age [Graph]. In Statista. Retrieved July 05, 2024, from https://www.statista.com/statistics/1201277/south-korea-type-purchased-influencer-endorsed-products-by-age/
Rakuten Insight. "Type of purchased products that were endorsed by an influencer in South Korea as of May 2023, by age." Chart. June 12, 2023. Statista. Accessed July 05, 2024. https://www.statista.com/statistics/1201277/south-korea-type-purchased-influencer-endorsed-products-by-age/
Rakuten Insight. (2023). Type of purchased products that were endorsed by an influencer in South Korea as of May 2023, by age. Statista. Statista Inc.. Accessed: July 05, 2024. https://www.statista.com/statistics/1201277/south-korea-type-purchased-influencer-endorsed-products-by-age/
Rakuten Insight. "Type of Purchased Products That Were Endorsed by An Influencer in South Korea as of May 2023, by Age." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201277/south-korea-type-purchased-influencer-endorsed-products-by-age/
Rakuten Insight, Type of purchased products that were endorsed by an influencer in South Korea as of May 2023, by age Statista, https://www.statista.com/statistics/1201277/south-korea-type-purchased-influencer-endorsed-products-by-age/ (last visited July 05, 2024)
Type of purchased products that were endorsed by an influencer in South Korea as of May 2023, by age [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201277/south-korea-type-purchased-influencer-endorsed-products-by-age/