According to a survey conducted by Rakuten Insight in South Korea in 2023, around 65.4 percent of respondents aged 16 to 24 years old stated that they have purchased an item endorsed by a YouTuber. YouTuber-endorsed products were the most commonly purchased product across all age groups, followed by Instagram influencers.
Type of influencer that respondents purchased influencer-endorsed products in South Korea as of May 2023, by age
Characteristic
16-24 years
25-34 years
35-44 years
45-54 years
55+ years
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Rakuten Insight. (June 12, 2023). Type of influencer that respondents purchased influencer-endorsed products in South Korea as of May 2023, by age [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1201265/south-korea-influencer-type-respondents-purchased-endorsed-products-by-age/
Rakuten Insight. "Type of influencer that respondents purchased influencer-endorsed products in South Korea as of May 2023, by age." Chart. June 12, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1201265/south-korea-influencer-type-respondents-purchased-endorsed-products-by-age/
Rakuten Insight. (2023). Type of influencer that respondents purchased influencer-endorsed products in South Korea as of May 2023, by age. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1201265/south-korea-influencer-type-respondents-purchased-endorsed-products-by-age/
Rakuten Insight. "Type of Influencer That Respondents Purchased Influencer-endorsed Products in South Korea as of May 2023, by Age." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201265/south-korea-influencer-type-respondents-purchased-endorsed-products-by-age/
Rakuten Insight, Type of influencer that respondents purchased influencer-endorsed products in South Korea as of May 2023, by age Statista, https://www.statista.com/statistics/1201265/south-korea-influencer-type-respondents-purchased-endorsed-products-by-age/ (last visited September 01, 2024)
Type of influencer that respondents purchased influencer-endorsed products in South Korea as of May 2023, by age [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201265/south-korea-influencer-type-respondents-purchased-endorsed-products-by-age/