According to a survey conducted by Rakuten Insight in South Korea in 2023, around 58.9 percent of male and 43.6 percent of female respondents stated that they have purchased an item endorsed by a YouTuber. Female respondents had more purchase experience with Instagram influencers than male respondents. The same survey found that around 45.4 percent of respondents had experienced with purchasing influencer-endorsed products.
Type of influencer that respondents purchased influencer-endorsed products in South Korea as of May 2023, by gender
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Male
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Rakuten Insight. (June 12, 2023). Type of influencer that respondents purchased influencer-endorsed products in South Korea as of May 2023, by gender [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1201262/south-korea-influencer-type-respondents-purchased-endorsed-products-by-gender/
Rakuten Insight. "Type of influencer that respondents purchased influencer-endorsed products in South Korea as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1201262/south-korea-influencer-type-respondents-purchased-endorsed-products-by-gender/
Rakuten Insight. (2023). Type of influencer that respondents purchased influencer-endorsed products in South Korea as of May 2023, by gender. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1201262/south-korea-influencer-type-respondents-purchased-endorsed-products-by-gender/
Rakuten Insight. "Type of Influencer That Respondents Purchased Influencer-endorsed Products in South Korea as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201262/south-korea-influencer-type-respondents-purchased-endorsed-products-by-gender/
Rakuten Insight, Type of influencer that respondents purchased influencer-endorsed products in South Korea as of May 2023, by gender Statista, https://www.statista.com/statistics/1201262/south-korea-influencer-type-respondents-purchased-endorsed-products-by-gender/ (last visited August 24, 2024)
Type of influencer that respondents purchased influencer-endorsed products in South Korea as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201262/south-korea-influencer-type-respondents-purchased-endorsed-products-by-gender/