According to a survey conducted by Rakuten Insight in South Korea in 2023, around 66.1 percent of respondents aged over 55 years old who have not purchased an item or product endorsed by an influencer stated that there was nothing that they were endorsing that they needed. The same survey found that more than half of the South Korean respondents followed at least one influencer on social media.
Reasons for not purchasing a product endorsed by an influencer in South Korea as of May 2023, by age
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Rakuten Insight. (June 12, 2023). Reasons for not purchasing a product endorsed by an influencer in South Korea as of May 2023, by age [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1201244/south-korea-reasons-not-buying-product-with-influencer-endorsement-by-age/
Rakuten Insight. "Reasons for not purchasing a product endorsed by an influencer in South Korea as of May 2023, by age." Chart. June 12, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1201244/south-korea-reasons-not-buying-product-with-influencer-endorsement-by-age/
Rakuten Insight. (2023). Reasons for not purchasing a product endorsed by an influencer in South Korea as of May 2023, by age. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1201244/south-korea-reasons-not-buying-product-with-influencer-endorsement-by-age/
Rakuten Insight. "Reasons for Not Purchasing a Product Endorsed by An Influencer in South Korea as of May 2023, by Age." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201244/south-korea-reasons-not-buying-product-with-influencer-endorsement-by-age/
Rakuten Insight, Reasons for not purchasing a product endorsed by an influencer in South Korea as of May 2023, by age Statista, https://www.statista.com/statistics/1201244/south-korea-reasons-not-buying-product-with-influencer-endorsement-by-age/ (last visited December 30, 2024)
Reasons for not purchasing a product endorsed by an influencer in South Korea as of May 2023, by age [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201244/south-korea-reasons-not-buying-product-with-influencer-endorsement-by-age/
