According to a survey conducted by Rakuten Insight in South Korea in 2023, around 66.1 percent of respondents aged over 55 years old who have not purchased an item or product endorsed by an influencer stated that there was nothing that they were endorsing that they needed. The same survey found that more than half of the South Korean respondents followed at least one influencer on social media.
Reasons for not purchasing a product endorsed by an influencer in South Korea as of May 2023, by age
Characteristic
16-24 years
25-34 years
35-44 years
45-54 years
55+ years
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 12, 2023). Reasons for not purchasing a product endorsed by an influencer in South Korea as of May 2023, by age [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1201244/south-korea-reasons-not-buying-product-with-influencer-endorsement-by-age/
Rakuten Insight. "Reasons for not purchasing a product endorsed by an influencer in South Korea as of May 2023, by age." Chart. June 12, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1201244/south-korea-reasons-not-buying-product-with-influencer-endorsement-by-age/
Rakuten Insight. (2023). Reasons for not purchasing a product endorsed by an influencer in South Korea as of May 2023, by age. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1201244/south-korea-reasons-not-buying-product-with-influencer-endorsement-by-age/
Rakuten Insight. "Reasons for Not Purchasing a Product Endorsed by An Influencer in South Korea as of May 2023, by Age." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201244/south-korea-reasons-not-buying-product-with-influencer-endorsement-by-age/
Rakuten Insight, Reasons for not purchasing a product endorsed by an influencer in South Korea as of May 2023, by age Statista, https://www.statista.com/statistics/1201244/south-korea-reasons-not-buying-product-with-influencer-endorsement-by-age/ (last visited July 22, 2024)
Reasons for not purchasing a product endorsed by an influencer in South Korea as of May 2023, by age [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201244/south-korea-reasons-not-buying-product-with-influencer-endorsement-by-age/