According to a survey conducted by Rakuten Insight in South Korea in 2023, around 58.6 percent of male and 47.4 percent of female respondents who have not purchased an item or product endorsed by an influencer stated that there was nothing that they were endorsing that they needed. The same survey found that more than half of the South Korean respondents followed at least one influencer on social media.
Reasons for not purchasing a product endorsed by an influencer in South Korea as of May 2023, by gender
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Rakuten Insight. (June 12, 2023). Reasons for not purchasing a product endorsed by an influencer in South Korea as of May 2023, by gender [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1201241/south-korea-reasons-not-buying-product-with-influencer-endorsement-by-gender/
Rakuten Insight. "Reasons for not purchasing a product endorsed by an influencer in South Korea as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1201241/south-korea-reasons-not-buying-product-with-influencer-endorsement-by-gender/
Rakuten Insight. (2023). Reasons for not purchasing a product endorsed by an influencer in South Korea as of May 2023, by gender. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1201241/south-korea-reasons-not-buying-product-with-influencer-endorsement-by-gender/
Rakuten Insight. "Reasons for Not Purchasing a Product Endorsed by An Influencer in South Korea as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201241/south-korea-reasons-not-buying-product-with-influencer-endorsement-by-gender/
Rakuten Insight, Reasons for not purchasing a product endorsed by an influencer in South Korea as of May 2023, by gender Statista, https://www.statista.com/statistics/1201241/south-korea-reasons-not-buying-product-with-influencer-endorsement-by-gender/ (last visited December 19, 2024)
Reasons for not purchasing a product endorsed by an influencer in South Korea as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201241/south-korea-reasons-not-buying-product-with-influencer-endorsement-by-gender/
