Reasons for not buying a product endorsed by an influencer South Korea 2023 by gender

Reasons for not purchasing a product endorsed by an influencer in South Korea as of May 2023, by gender

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Release date

June 2023

Region

South Korea

Survey time period

May 11 to 31, 2023

Number of respondents

2,140 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Have you ever purchased an item or product because it was endorsed by the influencer? If no, why not?"

The survey was conducted among 931 female and 1,209 male respondents.

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Access all statistics starting from $2,388 USD yearly *

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For single users
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Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
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  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

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per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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