According to a survey conducted by Rakuten Insight in South Korea in 2023, around 53.7 percent of respondents who have not purchased an item or product endorsed by an influencer stated that there was nothing that they were endorsing that they needed. The same survey found that more than half of the South Korean respondents followed at least one influencer on social media.
Reasons for not purchasing a product endorsed by an influencer in South Korea as of May 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 12, 2023). Reasons for not purchasing a product endorsed by an influencer in South Korea as of May 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1201237/south-korea-reasons-not-buying-product-endored-by-influencer/
Rakuten Insight. "Reasons for not purchasing a product endorsed by an influencer in South Korea as of May 2023." Chart. June 12, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1201237/south-korea-reasons-not-buying-product-endored-by-influencer/
Rakuten Insight. (2023). Reasons for not purchasing a product endorsed by an influencer in South Korea as of May 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1201237/south-korea-reasons-not-buying-product-endored-by-influencer/
Rakuten Insight. "Reasons for Not Purchasing a Product Endorsed by An Influencer in South Korea as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201237/south-korea-reasons-not-buying-product-endored-by-influencer/
Rakuten Insight, Reasons for not purchasing a product endorsed by an influencer in South Korea as of May 2023 Statista, https://www.statista.com/statistics/1201237/south-korea-reasons-not-buying-product-endored-by-influencer/ (last visited December 23, 2024)
Reasons for not purchasing a product endorsed by an influencer in South Korea as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201237/south-korea-reasons-not-buying-product-endored-by-influencer/
