According to a survey conducted by Rakuten Insight in South Korea in 2023, around 53.7 percent of respondents who have not purchased an item or product endorsed by an influencer stated that there was nothing that they were endorsing that they needed. The same survey found that more than half of the South Korean respondents followed at least one influencer on social media.
Reasons for not purchasing a product endorsed by an influencer in South Korea as of May 2023
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Rakuten Insight. (June 12, 2023). Reasons for not purchasing a product endorsed by an influencer in South Korea as of May 2023 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1201237/south-korea-reasons-not-buying-product-endored-by-influencer/
Rakuten Insight. "Reasons for not purchasing a product endorsed by an influencer in South Korea as of May 2023." Chart. June 12, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1201237/south-korea-reasons-not-buying-product-endored-by-influencer/
Rakuten Insight. (2023). Reasons for not purchasing a product endorsed by an influencer in South Korea as of May 2023. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1201237/south-korea-reasons-not-buying-product-endored-by-influencer/
Rakuten Insight. "Reasons for Not Purchasing a Product Endorsed by An Influencer in South Korea as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201237/south-korea-reasons-not-buying-product-endored-by-influencer/
Rakuten Insight, Reasons for not purchasing a product endorsed by an influencer in South Korea as of May 2023 Statista, https://www.statista.com/statistics/1201237/south-korea-reasons-not-buying-product-endored-by-influencer/ (last visited November 23, 2024)
Reasons for not purchasing a product endorsed by an influencer in South Korea as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201237/south-korea-reasons-not-buying-product-endored-by-influencer/
