According to a survey conducted by Rakuten Insight in South Korea in 2023, around 63.4 percent of respondents aged 35 to 44 years old who have purchased an item or product endorsed by an influencer stated that they were convinced by the promotion from the influencer. This was the most common reason across all age groups, followed by having wanted to buy it regardless of the promotions.
Reasons for purchasing a product endorsed by an influencer in South Korea as of May 2023, by age
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Rakuten Insight. (June 12, 2023). Reasons for purchasing a product endorsed by an influencer in South Korea as of May 2023, by age [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1201234/south-korea-reasons-buying-product-with-influencer-endorsement-by-age/
Rakuten Insight. "Reasons for purchasing a product endorsed by an influencer in South Korea as of May 2023, by age." Chart. June 12, 2023. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1201234/south-korea-reasons-buying-product-with-influencer-endorsement-by-age/
Rakuten Insight. (2023). Reasons for purchasing a product endorsed by an influencer in South Korea as of May 2023, by age. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1201234/south-korea-reasons-buying-product-with-influencer-endorsement-by-age/
Rakuten Insight. "Reasons for Purchasing a Product Endorsed by An Influencer in South Korea as of May 2023, by Age." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201234/south-korea-reasons-buying-product-with-influencer-endorsement-by-age/
Rakuten Insight, Reasons for purchasing a product endorsed by an influencer in South Korea as of May 2023, by age Statista, https://www.statista.com/statistics/1201234/south-korea-reasons-buying-product-with-influencer-endorsement-by-age/ (last visited November 05, 2024)
Reasons for purchasing a product endorsed by an influencer in South Korea as of May 2023, by age [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201234/south-korea-reasons-buying-product-with-influencer-endorsement-by-age/
