According to a survey conducted by Rakuten Insight in South Korea in 2023, around 59.5 percent of respondents who have purchased an item or product endorsed by an influencer stated that they were convinced by the promotion from the influencer. About 11 percent reported that they liked and trusted the influencer enough to purchase an endorsed product regardless of what it was.
Reasons for purchasing a product endorsed by an influencer in South Korea as of May 2023
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Rakuten Insight. (June 12, 2023). Reasons for purchasing a product endorsed by an influencer in South Korea as of May 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1201221/south-korea-reasons-buying-product-endorsed-by-influencer/
Rakuten Insight. "Reasons for purchasing a product endorsed by an influencer in South Korea as of May 2023." Chart. June 12, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1201221/south-korea-reasons-buying-product-endorsed-by-influencer/
Rakuten Insight. (2023). Reasons for purchasing a product endorsed by an influencer in South Korea as of May 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1201221/south-korea-reasons-buying-product-endorsed-by-influencer/
Rakuten Insight. "Reasons for Purchasing a Product Endorsed by An Influencer in South Korea as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201221/south-korea-reasons-buying-product-endorsed-by-influencer/
Rakuten Insight, Reasons for purchasing a product endorsed by an influencer in South Korea as of May 2023 Statista, https://www.statista.com/statistics/1201221/south-korea-reasons-buying-product-endorsed-by-influencer/ (last visited December 23, 2024)
Reasons for purchasing a product endorsed by an influencer in South Korea as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201221/south-korea-reasons-buying-product-endorsed-by-influencer/
