According to a survey conducted by Rakuten Insight in South Korea in 2023, around 50.3 percent of female and 40.9 percent of male respondents stated that they had purchased an item or product because it was endorsed by the influencer. More than half of the respondents with this experience reported that they were convinced by the promotion from the influencer.
Share of people who have purchased a product endorsed by an influencer in South Korea as of May 2023, by gender
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Rakuten Insight. (June 12, 2023). Share of people who have purchased a product endorsed by an influencer in South Korea as of May 2023, by gender [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1201211/south-korea-influencers-impact-on-purchasing-by-gender/
Rakuten Insight. "Share of people who have purchased a product endorsed by an influencer in South Korea as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1201211/south-korea-influencers-impact-on-purchasing-by-gender/
Rakuten Insight. (2023). Share of people who have purchased a product endorsed by an influencer in South Korea as of May 2023, by gender. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1201211/south-korea-influencers-impact-on-purchasing-by-gender/
Rakuten Insight. "Share of People Who Have Purchased a Product Endorsed by An Influencer in South Korea as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201211/south-korea-influencers-impact-on-purchasing-by-gender/
Rakuten Insight, Share of people who have purchased a product endorsed by an influencer in South Korea as of May 2023, by gender Statista, https://www.statista.com/statistics/1201211/south-korea-influencers-impact-on-purchasing-by-gender/ (last visited December 31, 2024)
Share of people who have purchased a product endorsed by an influencer in South Korea as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201211/south-korea-influencers-impact-on-purchasing-by-gender/
