According to a survey conducted by Rakuten Insight in South Korea in 2023, around 75.4 percent of South Korean respondents aged 16 to 24 years old stated that they followed at least one influencer on social media. In total, an average of 54.7 percent of respondents were following influencers.
Share of people who followed influencers on social media in South Korea as of May 2023, by age
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Rakuten Insight. (June 12, 2023). Share of people who followed influencers on social media in South Korea as of May 2023, by age [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1201205/south-korea-share-of-people-following-influencers-by-age/
Rakuten Insight. "Share of people who followed influencers on social media in South Korea as of May 2023, by age." Chart. June 12, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1201205/south-korea-share-of-people-following-influencers-by-age/
Rakuten Insight. (2023). Share of people who followed influencers on social media in South Korea as of May 2023, by age. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1201205/south-korea-share-of-people-following-influencers-by-age/
Rakuten Insight. "Share of People Who Followed Influencers on Social Media in South Korea as of May 2023, by Age." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201205/south-korea-share-of-people-following-influencers-by-age/
Rakuten Insight, Share of people who followed influencers on social media in South Korea as of May 2023, by age Statista, https://www.statista.com/statistics/1201205/south-korea-share-of-people-following-influencers-by-age/ (last visited December 21, 2024)
Share of people who followed influencers on social media in South Korea as of May 2023, by age [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201205/south-korea-share-of-people-following-influencers-by-age/
