Share of people who followed social media influencers South Korea 2023, by age

Published by Statista Research Department, Jun 12, 2023
According to a survey conducted by Rakuten Insight in South Korea in 2023, around 75.4 percent of South Korean respondents aged 16 to 24 years old stated that they followed at least one influencer on social media. In total, an average of 54.7 percent of respondents were following influencers.

Share of people who followed influencers on social media in South Korea as of May 2023, by age

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Release date

June 2023

Region

South Korea

Survey time period

May 11 to 31, 2023

Number of respondents

7,188 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Do you follow at least one influencer on social media?"

Respondents count by age bracket were as follows:
16-24 years: 358
25-34 years: 1,485
35-44 years: 2,174
45-54 years: 1,907
55+ years: 1,264

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