According to a survey conducted by Rakuten Insight in South Korea in 2023, around 57.9 percent of female and 52.1 of male respondents stated that they followed at least one influencer on social media. While a significant share of both genders did not do so, the vast majority were aware of influencers.
Share of people who followed influencers on social media in South Korea as of May 2023, by gender
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Rakuten Insight. (June 12, 2023). Share of people who followed influencers on social media in South Korea as of May 2023, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1201201/south-korea-share-of-people-following-influencers-by-gender/
Rakuten Insight. "Share of people who followed influencers on social media in South Korea as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1201201/south-korea-share-of-people-following-influencers-by-gender/
Rakuten Insight. (2023). Share of people who followed influencers on social media in South Korea as of May 2023, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1201201/south-korea-share-of-people-following-influencers-by-gender/
Rakuten Insight. "Share of People Who Followed Influencers on Social Media in South Korea as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201201/south-korea-share-of-people-following-influencers-by-gender/
Rakuten Insight, Share of people who followed influencers on social media in South Korea as of May 2023, by gender Statista, https://www.statista.com/statistics/1201201/south-korea-share-of-people-following-influencers-by-gender/ (last visited December 22, 2024)
Share of people who followed influencers on social media in South Korea as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201201/south-korea-share-of-people-following-influencers-by-gender/
