According to a survey conducted by Rakuten Insight in South Korea in 2023, around 55 percent of respondents stated that they followed at least one influencer on social media. Only 3.3 percent of respondents reported not knowing what an influencer was.
Share of people who followed influencers on social media in South Korea as of May 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 12, 2023). Share of people who followed influencers on social media in South Korea as of May 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1201197/south-korea-share-of-people-following-influencers/
Rakuten Insight. "Share of people who followed influencers on social media in South Korea as of May 2023." Chart. June 12, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1201197/south-korea-share-of-people-following-influencers/
Rakuten Insight. (2023). Share of people who followed influencers on social media in South Korea as of May 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1201197/south-korea-share-of-people-following-influencers/
Rakuten Insight. "Share of People Who Followed Influencers on Social Media in South Korea as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201197/south-korea-share-of-people-following-influencers/
Rakuten Insight, Share of people who followed influencers on social media in South Korea as of May 2023 Statista, https://www.statista.com/statistics/1201197/south-korea-share-of-people-following-influencers/ (last visited December 23, 2024)
Share of people who followed influencers on social media in South Korea as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201197/south-korea-share-of-people-following-influencers/
